Meta Ads
Facebook & Instagram advertising performance
Showing: June 2026
Projected vs. Actual
How this channel is tracking against its monthly targets
12 leads to goal
7 patients to goal
$5,400 to goal
Spend & Leads
Last 6 months
Winning Creative
"$99 First Botox" — UGC Reel
Botox & Filler — Lead Gen · Reel / Video
Top performing creatives
Your best-converting Meta ads this period
"$99 First Botox" — UGC Reel
Women 30–55 · Scottsdale
"Tighten & Lift" — Carousel
Site visitors 30d
"New Patient Special" — Static
Broad · 25–60
"Summer Smooth" — Reel
Women 25–45
Lead quality — Meta Ads
What happened to the leads this channel produced
- Won4829%
- Open3420%
- Lost5231%
- Ghosted3420%
Appointment outcomes — Meta Ads
Won / pending / lost / no-show / rescheduled / canceled
- Booked — Won4048%
- Booked — Pending1923%
- Booked — Lost56%
- No-show1214%
- Rescheduled34%
- Canceled56%
Lead nurturing
Where this channel's active leads sit in the 21-day nurture sequence
34 leads currently in nurture
Campaign performance
Campaign → ad set → ad breakdown
| Campaign | Ad sets | Spend | Leads | Cost / Lead | ROAS | Status |
|---|---|---|---|---|---|---|
| Botox & Filler — Lead Gen | 4 | $3,200 | 74 | $43 | 7.80x | active |
| Morpheus8 — Retargeting | 2 | $1,850 | 38 | $49 | 6.40x | active |
| New Patient Offer — Broad | 3 | $1,650 | 32 | $52 | 5.90x | active |
| Laser Hair Removal — Spring | 2 | $1,400 | 24 | $58 | 4.70x | paused |
Where your leads came from
Creative-level performance & conversion — which ad actually produced booked, won patients
| Creative | Campaign | Ad set | Leads | Won | Conv. rate | CPL | ROAS |
|---|---|---|---|---|---|---|---|
| "$99 First Botox" — UGC Reel | Botox & Filler — Lead Gen | Women 30–55 · Scottsdale | 41 | 18 | 43.9% | $35 | 9.20x |
| "Tighten & Lift" — Carousel | Morpheus8 — Retargeting | Site visitors 30d | 22 | 9 | 40.9% | $49 | 6.40x |
| "New Patient Special" — Static | New Patient Offer — Broad | Broad · 25–60 | 18 | 6 | 33.3% | $52 | 5.90x |
| "Summer Smooth" — Reel | Laser Hair Removal — Spring | Women 25–45 | 12 | 3 | 25.0% | $58 | 4.70x |