Leads
Every lead, what happened to it, and where it came from
Showing: June 2026
Total Leads
342
14.8%vs. prev. month
Won
112
19.1%vs. prev. month
Closed to revenueLost
105
10.5%vs. prev. month
Said no / went coldGhosted
61
8.9%vs. prev. month
Never respondedConversion Rate
32.7%
8.3%vs. prev. month
Won ÷ total leadsRevenue Won
$128,400
23.2%vs. prev. month
Booked from won leadsRevenue Left on the Table
$190,300
11.2%vs. prev. month
Est. value of lost + ghosted leadsLead status
What happened to this period's leads (GHL pipeline)
342total
- Won11233%
- Open6419%
- Lost10531%
- Ghosted6118%
Form Leads
176
17.3%vs. prev. month
Website & landing-page formsCall Leads
104
13.0%vs. prev. month
Inbound phone callsWeb Chat Leads
62
10.7%vs. prev. month
Chat-widget conversationsHow leads reached you
Contact method — forms vs. calls vs. web chat
342total
- Forms17651%
- Calls10430%
- Web chat6218%
Appointments Booked
189
19.6%vs. prev. month
Show Rate
83.7%
5.8%vs. prev. month
Showed ÷ (showed + no-show)No-shows
21
25.0%vs. prev. month
Booked but didn't showCanceled
12
20.0%vs. prev. month
Appointment outcomes
Won / pending / lost / no-show / rescheduled / canceled
189total
- Booked — Won9651%
- Booked — Pending4222%
- Booked — Lost126%
- No-show2111%
- Rescheduled63%
- Canceled126%
Conversion at each stage
Where leads drop off on the way to revenue
Lead → Booked55.3%189 of 342
Booked → Shown79.4%150 of 189
Shown → Won74.7%112 of 150
Total Calls
268
19.6%vs. prev. month
Answer Rate
86.2%
5.8%vs. prev. month
231 answeredMissed Calls
37
17.8%vs. prev. month
28 called backCalls Booked
96
17.1%vs. prev. month
Became appointmentsCalls by source
Where inbound calls come from and how many book
| Source | Calls | Booked | Booking rate |
|---|---|---|---|
| Google Business | 118 | 44 | 37.3% |
| Google Ads (call ext.) | 72 | 31 | 43.1% |
| Website | 58 | 16 | 27.6% |
| Meta Ads | 20 | 5 | 25.0% |
Lead nurturing
Active leads in the 21-day nurture sequence — by stage and source (from all funnels)
Day 1–3
26
Day 4–7
18
Day 8–14
12
Day 15–21
8
64 leads currently in nurture across all sources
| Source | Day 1–3 | Day 4–7 | Day 8–14 | Day 15–21 | In nurture |
|---|---|---|---|---|---|
| Meta Ads | 14 | 9 | 7 | 4 | 34 |
| Google Ads | 9 | 6 | 4 | 3 | 22 |
| SEO / Website | 2 | 2 | 1 | 1 | 6 |
| Google Business | 1 | 1 | 0 | 0 | 2 |
| All sources | 26 | 18 | 12 | 8 | 64 |
Where your leads came from
Channel → campaign → ad set → creative, with conversion outcome
| Channel | Campaign | Ad set | Creative / Source | Leads | Won | Lost | Conv. rate | Revenue |
|---|---|---|---|---|---|---|---|---|
| Meta Ads | Botox & Filler — Lead Gen | Women 30–55 · Scottsdale | "$99 First Botox" — UGC Reel | 41 | 18 | 15 | 43.9% | $20,600 |
| Meta Ads | Morpheus8 — Retargeting | Site visitors 30d | "Tighten & Lift" — Carousel | 22 | 9 | 9 | 40.9% | $11,400 |
| Google Ads | Search — Botox [City] | Botox — Exact | "Botox Scottsdale $10/unit" | 34 | 14 | 13 | 41.2% | $16,800 |
| Google Ads | Search — Med Spa Near Me | Med spa — Phrase | "Top-Rated Med Spa" | 24 | 8 | 12 | 33.3% | $9,200 |
| SEO | Organic | — | /botox-scottsdale | 28 | 11 | 12 | 39.3% | $13,200 |
| SEO | Organic | — | /morpheus8 | 16 | 6 | 8 | 37.5% | $7,100 |
| Google Business | Profile | — | Call button | 19 | 8 | 8 | 42.1% | $9,800 |