Google Ads
Search & Performance Max advertising
Showing: June 2026
Projected vs. Actual
How this channel is tracking against its monthly targets
LeadsBehind · 6%
Actual118
Goal125
7 leads to goal
Won PatientsBehind · 15%
Actual34
Goal40
6 patients to goal
Revenue WonBehind · 8%
Actual$41,200
Goal$45,000
$3,800 to goal
Spend
$6,350
4.1%vs. prev. month
Revenue
$41,200
13.2%vs. prev. month
ROAS
6.49x
8.7%vs. prev. month
Leads
118
13.5%vs. prev. month
Cost per Lead
$54
8.3%vs. prev. month
Click-through Rate
6.8%
11.5%vs. prev. month
Spend & Conversions
Last 6 months
Campaign performance
Campaign → ad group → ad breakdown
| Campaign | Ad groups | Spend | Leads | Cost / Lead | ROAS | Status |
|---|---|---|---|---|---|---|
| Search — Botox [City] | 5 | $2,450 | 52 | $47 | 7.40x | active |
| Search — Med Spa Near Me | 3 | $1,750 | 34 | $51 | 6.60x | active |
| Search — Filler / Lip | 4 | $1,350 | 21 | $64 | 5.20x | active |
| Performance Max — Offers | 1 | $800 | 11 | $73 | 4.10x | active |
Total Leads
118
13.5%vs. prev. month
From Google AdsWon
34
13.3%vs. prev. month
Closed to revenueLost
40
11.1%vs. prev. month
Said no / went coldGhosted
22
10.0%vs. prev. month
Never respondedConversion Rate
28.8%
0.0%vs. prev. month
Won ÷ leadsRevenue Won
$41,200
13.2%vs. prev. month
Revenue Left on the Table
$71,100
11.1%vs. prev. month
Est. value of lost + ghostedLead quality — Google Ads
What happened to the leads this channel produced
118total
- Won3429%
- Open2219%
- Lost4034%
- Ghosted2219%
Form Leads
68
13.3%vs. prev. month
Website & landing-page formsCall Leads
38
11.8%vs. prev. month
Inbound phone callsWeb Chat Leads
12
20.0%vs. prev. month
Chat-widget conversationsAppointments Booked
59
18.0%vs. prev. month
Show Rate
85.0%
3.7%vs. prev. month
Showed ÷ (showed + no-show)No-shows
6
25.0%vs. prev. month
Booked but didn't showCanceled
4
20.0%vs. prev. month
Appointment outcomes — Google Ads
Won / pending / lost / no-show / rescheduled / canceled
59total
- Booked — Won3051%
- Booked — Pending1322%
- Booked — Lost47%
- No-show610%
- Rescheduled23%
- Canceled47%
Lead nurturing
Where this channel's active leads sit in the 21-day nurture sequence
Day 1–3
9
Day 4–7
6
Day 8–14
4
Day 15–21
3
22 leads currently in nurture
Where your leads came from
Ad-level performance & conversion — which ad produced booked, won patients
| Ad | Campaign | Ad group | Leads | Won | Conv. rate | CPL | ROAS |
|---|---|---|---|---|---|---|---|
| "Botox Scottsdale $10/unit" | Search — Botox [City] | Botox — Exact | 34 | 14 | 41.2% | $47 | 7.40x |
| "Top-Rated Med Spa" | Search — Med Spa Near Me | Med spa — Phrase | 24 | 8 | 33.3% | $51 | 6.60x |
| "Lip Filler from $499" | Search — Filler / Lip | Lip filler — Exact | 15 | 5 | 33.3% | $64 | 5.20x |
| "Book Your Consult" | Performance Max — Offers | Asset group 1 | 11 | 3 | 27.3% | $73 | 4.10x |
Top search terms
What people searched to find you
| Search term | Clicks | Cost / Lead | Conversions |
|---|---|---|---|
| botox scottsdale | 412 | $41 | 28 |
| med spa near me | 388 | $49 | 22 |
| lip filler cost | 264 | $54 | 16 |
| morpheus8 scottsdale | 198 | $59 | 12 |
| hydrafacial deals | 176 | $62 | 9 |